The Alliance for Action (AfA) on Norms for Joss Paper Burning is a cross-sector collaboration involving stakeholders from community, businesses, and government with the goal of forging a consensus within the Chinese community on desired norms for the traditional custom of joss paper burning. The AfA have embarked on a multi-year Public Education (PE) campaign to raise awareness on the correct way of practicing joss paper burning, starting from 7th Lunar Month in 2022.

为了在本地华族社群设⽴⼀套焚烧冥纸的社会规范，政府机构和私⼈企业联合组织了⼀个焚烧冥纸规范⾏动联盟。从2022 年农历七⽉份开始，⾏动联盟已经率先展开⼀系列为期多年的公众教育运动。⾏动联盟由新加坡佛教总会执⾏⻓柯孙科先⽣和新加坡宗乡会馆联合总会财政洪宝兴先⽣带领，并由国家发展部⾼级政务部⻓沈颖⼥⼠担任顾问。⾏动联盟同华社以及来⾃各界的利益相关者，包括宗教团体、庙宇领袖、新加坡神料同业商会和殡葬业者，共同商议，拟定⼀套焚烧冥纸的社会规范，并计划将此规范通过公众教育运动传达给华社。

The Lunar New Year 2024 PE campaign focuses on encouraging responsible joss paper burning. The key messages are as follows:

1. As we usher in the Lunar New Year, let’s accumulate merits by being considerate to our neighbourhood and the environment.
2. There is no need to burn joss paper along common corridors for your prayers to be received.
3. Ensure that offerings fit into the joss paper burners provided by Town Councils before purchasing them. Please clear up your offerings after your prayers.
4. Consider doing new year prayer rituals in temples instead of residential estates.

今年农历新年的公众教育运动鼓励居民在焚烧冥纸时要有公德心。以下是行动联盟的公众教育讯息：

1. 新年到了万象更新，齐心协力确保环境更清洁。
2. 接送神明拜天公，虔诚祭拜与了解初衷。不需在公共走廊焚烧金纸。
3. 购买大型纸制祭品前，请查看焚烧桶的尺寸是否容纳得下。祭拜后，请清理香烛祭品， 保持环境清洁。
4. 不妨考虑到邻近庙宇进行祭拜活动。

The 7^th Lunar Month PE campaign focuses on correcting misconceptions associated with the joss paper burning and the use of burners. The key messages are as follows:

1. Be considerate towards our environment and neighbours when burning offerings.
2. Burn smaller amounts of joss paper to reduce smoke and ashes.
3. Please clear up your offerings after prayers.
4. Consider joining communal prayers in nearby temples.
5. Burn responsibly, please don’t toss or scatter.

2023年农历七月的公众教育运动，着重于澄清并更正关于焚烧冥纸的迷思和不正确行为。以下是行动联盟的公众教育讯息：

1. 祭祀时心存环保，关怀邻里。
2. 适量焚烧冥纸以减少烟雾和灰烬。
3. 祭祀后请记得清理香烛祭品。
4. 考虑参与邻近寺庙的集体祭祀。
5. 谨慎焚烧，切勿乱抛。

Name	Designation	Organisation
Kua Soon Khe 柯孙科	Chief Executive, Singapore Buddhist Federation 《新加坡佛教总会》执⾏⻓
Hong Poh Hin BBM 洪宝兴BBM	Treasurer, Singapore Federation of Chinese Clan Associations 《新加坡宗乡会馆和总会》财政 Chairman, Singapore Foochow Association 《新加坡福州会馆》主席 Chairman, Foochow Coffee Restaurant and Bar Merchants Association 《福州咖啡酒餐商公会》主席
Venerable Shi You Wei 释有维法师	Abbot, Di Zang Lin 《地藏林》住持 Chairman of Education Committee, Singapore Buddhist Federation 《新加坡佛教总会》教育组主任
Venerable Shi You Guang 释有广法师	Abbot, Dong Xun Ge (Samantabhadra Vihara) 《东眴阁》住持 Secretary-General, Singapore Buddhist Federation 《新加坡佛教总会》秘书长
Benjamin Tan 陈贤达道长	Leader of Prayer & Blessing Group and Special Committee Member, Taoist Federation (Singapore) 《新加坡道教总会》祈祷⼩组组⻓ & 特别 委员
Liow Kok Ann	Board Member, Wat Ananda   《阿南达弥提雅拉玛泰佛寺》董事
Pua Luck Kheng 潘乐敬	Unit Manager, Kong Meng San Phor Kark See Monastery 《光明山普觉禅寺》社群发展处经理
Yeo Cheong Hua 杨昌华	Chairman, Singapore Religious Goods Merchants Association (RGMA) 《新加坡神料同业商会》会长
Hoo Hung Chye 何鸿材	Executive Director, The Association of Funeral Directors Singapore 《新加坡殡葬协会》执行董事
Master Chung Kwang Tong (Wei Yi) 莊光棟（惟義）道長	President, Quan Zhen Cultural Society 新加坡全真教化協會, 會長兼經懺導師
Dr Benjie Ng Ser Kwei 黄思快博士	General Secretary, Soon Thian Keing (Tua Konsi) Ltd 《顺天宫》秘书长
Dong Nong Zheng 董农政	Geomancer and Interpreter on Chinese Customs and Folk Belief 民俗学家，风水命理师，诗人作家
Choo Chee Wee, Bernard 朱志伟	Editor, Shin Min Daily News 《新明日报》总编辑
Chua Chim Kang 蔡深江	Chief Editor, MediaCorp Chinese News & Current Affairs 《新传媒新闻》总编辑

Type	Reference	Link
A4 Public Education Poster for  Lunar New Year (2024)		A4 Poster
Public Education Materials for DDPs for  Lunar New Year (2024)		Video
Public Education Materials for DDPs for 7th Lunar Month (2023)		Video
Experts' Views on the Practice of Tossing Joss Papers (Infographics)		A4 Poster
A4 Public Education Poster for Seventh Month - Vertical (2023)		A4 Poster
A4 Public Education Poster for Seventh Month - Horizontal (2023)		A4 Poster
Mothership: Burn more, toss more, means I huat more?		Video
Public Education Materials for DDPs for Lunar New Year (2024)		Video
A4 Public Education Poster for 7th Lunar Month (2022)		A4 Poster
Supermarket Public Education Wobbler for 7th Lunar Month (2022)		Wobblers
Public Education Materials for DDPs for 7th Lunar Month (2022)		Video
Our Grandfather Story: “How Your Ancestors Want To Receive Your Offerings” (July 2022)		Video

2023 Seventh Lunar Month Campaign
News Articles 

• [8 world] 行动联盟将展开宣导活动 提醒人们负责任地焚烧冥纸

• [Lianhe Zaobao] 民俗学家：祭拜一炷香时间后 茶酒洒灰烬祭品可收走

• [The Straits Times] Burn, don’t fling: Community leaders bust myths on joss paper and offerings for Hungry Ghost Festival

• [Shin Min Daily News] 民俗学家：一炷香烧尽即可收祭品

• [Channel NewsAsia] Commentary: Burning paper offerings isn't the only way to celebrate Hungry Ghost Festival

• [Channel NewsAsia] Daily Cuts: Joss paper burning and how to do it responsibly

2023 Lunar New Year Campaign
News Articles 

• [Zaobao] 规范行动又见成效 今年农历新年焚烧冥纸投诉减七成

• [The Straits Times] Number of complaints over joss paper burning during Chinese New Year fell 70 per cent

• [8 world] 今年农历新年焚烧冥纸投诉和去年相比 大幅度减少七成

• [The New Paper] Complaints over joss paper burning during Chinese New Year fell 70 per cent

2022 Seventh Lunar Month Campaign
Press Release

• 14 Jul 2022

News Articles

• [Channel NewsAsia] Fewer complaints about joss paper burning during this year’s lunar seventh month

• [The Straits Times] 13 per cent drop in number of complaints over joss paper burning during Hungry Ghost month

• [The New Paper] 13% drop in number of complaints over joss paper burning during Hungry Ghost month

• [Mothership] Campaign against irresponsible burning of paper offerings sees complaints fall 13% over recent 7th month

• [8 world] 今年农历七月期间 不正确焚烧冥纸投诉减少13%

• [Zaobao] 焚烧冥纸规范教育见效 农历七月投诉同比减13％

• [Zaobao] 本地成立焚烧冥纸规范行动联盟 将焚烧行为规范化

• [8 world, YouTube] 为规范焚烧行为 本地成立焚烧冥纸规范行动联盟

• [8 world] 为规范焚烧行为 本地成立焚烧冥纸规范行动联盟

• [8 world] 华社领袖：改变焚烧冥纸不良习惯 或需三至五年时间

• [Shin Min Daily News] 教育公众环保，烧冥纸不要抛

• [sinchew] 将焚烧行为规范化 狮城成立焚烧冥纸规范行动联盟

• [8 world] 本地拟规范烧冥纸行为 民众：祭拜是心意 保护环境更重要

• [The Straits Times] Ground-up efforts by Chinese groups to show the way on burning joss paper responsibly

• [The New Paper] With return of Hungry Ghost Festival, Chinese groups to show the way on burning joss paper responsibly

• [The Straits Times - Forum Letter] Look at longer term infrastructural changes for joss paper burning too

• [8 world, YouTube] 狮城有约 | 十分访谈：焚烧冥纸新规范

• [Zaobao] “鬼月”拜拜 也跟污染说拜拜

• [Zaobao] 农历七月祭祀一炷香后清理祭品

• [Zaobao] 农历七月话纸钱

• [Mothership, Instagram] 7 things you shouldn't do during 7th Month

• [AsiaOne] 'Distributing' or littering? Video of man tossing joss paper into the air sparks debate again 

• [Zaobao] 点智慧：焚烧冥纸

• [Singapore Kindness Movement: The Pride] How do we solve the fiery issue of inconsiderate joss paper burning during the Hungry Ghost Festival?

• [Frontline] 前线追踪 2022/2023, S1 Fri 19 Aug 2022

• [Zaobao] 行动联盟拟加强公众教育：焚烧乱抛冥纸减少邻里宣导将乘胜追击

• [The Straits Times] Fewer complaints about joss-paper burning, littering during Hungry Ghost Month: Koh Poh Koon

• [Shin Min Daily News] 许宝琨：宗教团体教育宣导导见成效   烧冥纸投诉减少

• [MoneyFM 89.3] Weekends: Venerable YouGuang on being socially responsible during the Hungry Ghost Festival