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- In tandem
with the revised Vision and Mission statements, we have refreshed the MND logo, by adding the word, SINGAPORE,
to the corporate mark. This is to reflect our identification with the nation and strong nexus between the
Ministry and our homeland. The corporate mark is retained so as to preserve MND’s heritage.
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- The MND corporate mark comprises the stylized letters, 'MND',
representing a bold, modern and progressive organisation.
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- The arrow in the centre symbolises a dynamic organisation
constantly striving for higher levels of excellence in service and efficiency.
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- The white groove that runs through the letters represents
the integrity that permeates all that we do.
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- The national colours red and white were chosen for the
corporate mark because the Ministry is responsible for the national development of
Singapore.
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- The avant-garde font is chosen for the word SINGAPORE
for its modern and yet corporate and serious look; its boldness reflects strength. The
position of the world on the left below the corporate mark makes a strong
anchor signifying the Ministry’s deep commitment to make Singapore our
Endearing Home and Distinctive Global City.
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